How can a transcriber or a transcription company add more value to its work and enhance its business that will help retain and attract customers and clients?
It's, I think, a relevant question to ask, especially for a transcription company that looks at expanding and exploring new venues of revenue and market, and to be relevant in the fast changing economy of today.
One way to add value to our transcripts is to create ready-to-use transcripts.
How can one know if customers really need value-added transcription services?
Research. Get to know your customers. Find out how they use the transcripts you provide. Do they create products out of your transcripts? If so, how?
If your customers are not monetizing or creating products out of your transcripts show them how they can do so. And how you can help them. Educate your customers with relevant information and tactics. Customers don't always know.
Potential customers include those who require more than simple transcripts. Clients who want intelligent transcripts so they don't have to spend time in editing and proofing again. Think beyond transcriptions.
Clients who want simple correspondence (letters, memos, emails, summary, reports, etc) transcripts may not need such a level of services.
However, podcasters, interview transcripts to be posted on websites and blogs, bloggers, content marketers, internet marketers, affiliate markets, people selling products (ebooks, online courses) are the potential customers of such value-added transcription services.
Value-added transcription services include services that will help outsourcing customers to create (downloadable) products for them to sell on their websites or blogs; products that will directly help them earn money in whatever their endeavor.
One characteristic of value-added transcription services is also that it is mostly post-transcription services.
It may be a blogger using a transcriber to get transcripts of his podcasts so that he can sell the transcripts on his blog as an ebook.
A journalist outsourcing his interview audios to be transcribed and posted on his website or his client's website.
A corporate business utilizing transcription services to create ready-to-use transcripts of their conference calls for distribution to their employees and investors, is another example.
The following is a list of some value-added transcription services that a transcription company can provide on top of simple transcription services I can think of. It's not exhaustive by any stretch; so you can always come up with your own list :
- Intelligent, edited and researched transcripts
- Enhancing the language, syntex and readability in transcripts
- Designing layouts for reports and other documents
- Designing style sheets
- Keeping back-up copies of transcripts or audios for clients over a length of time
- Creating ebooks out of transcripts
- Book publishing
- SEO-ed podcast transcripts
- Uploading transcripts to websites or ftp sites
- Indexing transcripts
- Submit transcripts on PR websites or article submission sites
- Copy editing transcripts
- Creating downloadable PDFs of transcripts
- Creating time stamps for easy search and referencing of transcripts
- Synchronizing transcripts with corresponding audio/video files
- Closed captioning for videos
- Creating html versions or web pages of transcripts and uploading them onto specified websites
Can your transcription business help with value-added transcription services? Why not take one and start offering your current customers? What value-added transcription services do you offer right now? Can you suggest more such services a transcription business offer to customers? Chime in with your thoughts and ideas!
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