The reasons behind providing transcript of a podcast or a video on one’s blog is two fold – providing your readers an alternative means to consume your content while optimizing your blog for search engines.
Readers who want to skim through your content are given the choice to do so; instead of subjecting them to listen to the whole of your podcast.
Search engines index your transcript (or blog post) and rank your page in order of what it believes is most relevant.
Hence, it is very important to optimize your podcast transcript for search engines to drive more traffic to your blog. This can be achieved with little or no effort.





