Happy New Year everyone!
One of the most important but basic questions to ask yourself when you blog is: Who is your audience? What is the ideal reader/customer for your blog? Who is your intended market?
Basically it boils down to: who do you write for?
I've been thinking about this over the holidays and have decided that I write for three people, not one.
I write for transcribers and proofreaders who work for transcription service providers. I also write for transcription service providers who serve both transcribers and service users. I also write for transcription service users.
Call it ambitious or stupid, that's the way I intend to follow through with this blog.
I will write more useful articles for wannabe transcribers and proofreaders. I will also write on improving quality and quantity. Some career guidance tips and how to manage one's career in the transcription industry.
I will also write for transcription companies, teach them about blogging, online lead generation and using social media for connection, conversation and conversion. The 3Cs.
I will write also for the services users. Educate them with best practices from the point of view of a transcriber who has enough experience of clients who are less than perfect when outsourcing audio transcriptions.
If you liked this article, please share it on Facebook, StumbleUpon or Twitter. I’d appreciate it. :)
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