If you've been around the internet marketing world for any amount of time chances are you've heard those questions on more than once occasion. So many people focus on getting to the top of search engines when they could be spending that time working on building their list which is actually more beneficial than being at the top of the search engines! Google can drop you faster than a blink of the eye but a list can “Google proof” your income.
Building a list can be challenging but with these six tips you will be on your way to building an incredible list.
1. Build a relationship first. Your main objective should not be money but building a relationship with your list. Don’t send email after email that just offers your product or service. Yes putting your product and services in front of your subscribers eyes is key to making money. However, they more than likely signed up for your list expecting to get something out of it not just sales pitch after sales pitch. And you will find if you do that you’ll have unsubscriber after unsubscriber. So focus on relationship building first and the monetary aspect later.
2. Be consistent. Consistency is key! Have you ever signed up for a list only to end up forgetting you even signed up for it because the emails were so far and few in between? Not only does it cause list subscribers to forget they signed up but it causes the potential for loss of income and then if you decide to start the list back up later it’s going to be tougher to get those subscribers to open those emails! So when you start that list make sure you are consistent!
3. Let it stand out: Make your opt-in form stand out. Be creative in your use of colors and how you position it. It's wise to place it in the upper fold so that it's visible whenever a visitor visits your blog or site and don't have to scroll down.
4. Bait them with a free incentive: Give your subscribers a free ebook or insider tips and news for added incentive. Every body is a sucker for anything free, including me!
5. Make it easy and simple: Make the subscription process easy and simple. Most email list solution will have an html code to be easily place on your blog. Having a " we respect your privacy" on your form will do away any hesitation by a new subscriber.
6. Use a good autoresponder company. Each company will have different pros and cons you’ll need to evaluate and decide what will be the best for you and your needs. An autoresponder is where you’ll keep your emails, find your opt-in code, keep an eye on tracking – how many subscribers are actually opening your emails, etc. So it’s imperative that you have a reliable autoresponder company!
I highly recommend MailChimp and Madmimi for effective email marketing.
BONUS Tip: 7 - Promote your email opt-in everywhere you can. In your blog posts, forums, email signatures, social profiles, etc.
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