Do Transcription Companies Need to Blog?

YES!

Yes, transcription companies need to blog.  In fact, every business need to blog.


Having a traditional website is well and good, but as a business, every transcription company need to engage with the market - their target customers.  And, blogs are a great tool to reach out to your potential and current customers.

Much depends on your business goal.  Does your transcription company need to market?  Do you have services that needs more promotion?  Do you want to expand your transcription business, get new clients and provide more effective customer care?

If that's the case, you definitely need a blog.

• Blogs are easy to set up and cost next to nothing.
• Through blogs you can gauge customer satisfaction and get feedbacks.
• Having a blog online equates marketing and promoting 24/7, 365 days a year.
• You connect with potential customers and get new clients and leads.
• You are more approachable and can appear personal and interesting.
• Use your blog to brand your business and showcase the personality of your business.

Using blogs in the right manner can effectively change the way your business is perceived.  However, getting it right is the key.  

Invest a bit of your time and some money (for domain name, web design and webhosting) and showcase your expertise in the industry you serve.

Transcription companies need to blog and blog right.  Be professional but personal and friendly as well.

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